- How did you discover your passion for visual arts?
I discovered it when I was studying in university. When I was a kid I wanted to be an architect but I was always a little lazy and when I knew how much I must study I decide to do something less heavy and I was a lucky man, because now I love what I do.
- You studied in the University of Buenos Aires (UBA), which is the largest university in the country with more than 300.000 students and with its history of almost 200 years.
Can you tell us about the education you had in UBA? Do you think the art education is strong and fair enough in your country?
Here in Argentina, I think that the things are not always the same as in 1st world countries. There are a lot of problems, huge problems! like the long distance to my home to the UBA, There are a lot of students where there are insufficient number of professors so sometimes it is a chaos! The installations are not better, we don’t have computers and the programs are not taught to us to make us improve. And the worst is that the career of Graphic design here in Argentina doesn’t have the degree and the program for me is not better, so it’s not the best stage to study, don't you think?
But you know... these problems and the rocks on our ways help us to be a better person and if you understand that you could jump over them, you can be a better designer.
- Most artists try to find the best in a way that is as simple as possible. Robert Browning says 'Less is more' while Vincent Van Gogh says 'How difficult it is to be simple'. If we ask Paul Klee, his answer is; 'Reduction! One wants to say more than nature and one makes the impossible mistake of wanting to say it with more means than she, instead of fewer.' Even the world famous scientist Albert Einstein says 'Find simplicity'.
As an artist, creating unique and stylish creatives by combining simple geometric shapes and basic typography, what art movements do you find closer to yourself? What does 'Minimalism' and 'Simplicity' mean to you?
Minimalism and simplicity are keys to my work. I always try to do a simple and classic layout to corrupt and break later by a lot of geometric shapes, illustration or for the simple reason to create something different.
I know that if I work with the lovely Helvetica with huge sizes, with a good interline and inter letter like a classic Swiss design I’ll have great results, but will it be my work? Or it’ll be the work of the Typography? Or the work of Max Miedinger?
I always want to go in the way of minimalism and simplicity but don’t think that it is the most easy way. I think while trying to find the simplicity I found a complex way to show a style that helps me be a little different or at least it makes me commit a little more to my work.
By the way, I love the Helvetica and the Swiss design! It is just an example to be understood better.
- Your personal project 'Playful' is a great success. It has been featured in numerous magazines and websites and the word 'Playful' has become an invisible brand.
Imagine that you have a limitless budget but only for building something related to 'Playful'. What kind of project would you create? Will it be a 'Playful Museum', a huge sculpture in the middle of Buenos Aires, or what?
Well, it’s a great question Ozan! You know that I'm involved in a new personal project. It will be a printed magazine (maybe I will call it Playful Mag) with my Art Direction and editorial design, just an excuse to make a wish come true that I have from the 1st time that I see the Raygun magazine designed for David Carson. The magazine will contain too the most inspiring pieces of the most talented designers and illustrators around the world.
And if I have a little more budget I would do Playful Museum! Oh yeah! Here in Argentina there isn't a Museum of Graphic Design, so it would be so great!
- Your 'Art for iPhone' collection is very nice and interesting. (Personally, I'm very happy to carry your artwork with me to anywhere.)
While not even imagining to have wireless telephones in our pockets, today we can reach billions of pages of information with a single click on a tiny little device and we are designing artworks to display on them. How do you evaluate the future of mobile technologies? Do you think it has some disadvantages in terms of human relations?
It is great that you carry them to anywhere! So happy that you like them.
I think that the technology always has a bad side, the human relationships are not the same as it was 15 years ago where I don't play soccer with a joystick, I play soccer in the street with all my little friends and I don't talk to my close friend without watching her face because I am talking to him with a cell phone. But these times are like this, we need to be involved and use the technology like more of a tool in our life and try not to consume the time, like sometimes happens to me! hehe sometimes I work a lot...
- In the beautiful Buenos Aires, we notice some elements from European architecture. While having the unique features of South America, the city also has great reflections from Spain, France and Italy.
Does the city you live in often motivate you for creating new things? Do you have a place that you visit when you need inspiration?
Buenos Aires is a lovely place, but there are zones with so many people that sometimes you need to escape. But it’s a great city like you said, it has a lot of the European culture because a lot of years ago, this country was the place where Italians and Spanish people immigrated with nothing and started to build the great architecture that we have. There are a lot of green places, parks and squares so this helps us and helps me become the designer like I am, but I’ve always been watching to the outside, the cultures of European countries and I think that I am not so motivated from the city where I live, I am inspired by other things...
And if I need a little more motivation or if I need to recreate my eyes I go to the great Malba's Museum, which has a lovely architecture and a good collection of art.
- Are you interested in the 7th art, cinema? If so, what kind of movies and which directors do you find closer to yourself in terms of visual comprehension?
I love cinema. I am not a cinema buff but like I love the visual, I love to see a different movies from ordinary viewers and it is obvious that I love the art direction and visual creations of Michel Gondry, the unexpected of David Lynch, the realism of Gus Van Sant and the fiction of Tarantino.
- Does music affect your mood while working?
Oh Yeah! I love music, not like a musician, like a lover of melody and good lyrics, so I’ve always been listening to music. A little of the sweet melodies of Radiohead and Coldplay, a little more of the frenetic music and power of Muse, the dark of QOTSA and the beautiful lyrics of an Argentinian musician called Gustavo Cerati, a great inspiring person for me.
- Theme of our 15th issue is 'Love'. What does this word mean to you?
Love is everything. It is the beginning. The beginning of life, the beginning of passion, the beginning of all the pieces I´ve done and I´ll do, the love is my girl, my company, my muse, the love is my family. I’m always in love, so it means everything to me, without it I don’t have a real life.